Corporate Marketing Partnerships Junior World Finals Asst. General Manager, Las Vegas Events Brilynn Bentley is the Corporate Marketing Partnerships and Junior World Finals Assistant General Manager. She is accountable for establishing and maintaining relationships with corporate partners, while creating and maintaining proposals, and contracts as they relate to the NFR, Cowboy Christmas, and the Junior […]

Photographer | Business Owner, BC Parker Co. Western wedding and lifestyle photographer, published author, educator, gardener, Lonesome Dove aficionado, lifelong learner, avid reader, and dog mom can all be used to describe who I am. I hold an associate degree in agriculture, bachelor’s degree in agricultural communications, and a master’s degree in communications. My camera and […]

Cattle Marketing Professional, Matt C. Sims Auction, Inc. My name is Callee Fischer. I was born of many generations of ranchers & farmers and raised in Southwest Oklahoma, where my family owned & operated a small wheat farming and stocker calf operation. I graduated from Oklahoma State with my Bachelor of Science in Agribusiness. I […]

Rancher, Agriculture Advocate and Graduate Teaching Assistant, Hoffmann Livestock and Texas A&M University, respectively Carly Hoffmann is a fifth-generation ranch owner of an over 100-year-old ranch in the Texas Hill Country. Her family ranch primarily focuses on raising livestock consisting of commercial Brangus cattle and exhibitor show quality Southdown sheep and Boer goats. She is a […]

Equine Specialist, Zoetis Cassie Younginer graduated from Clemson University with a BS in Animal Health & Veterinary Sciences with a concentration in Equine Business. After Clemson she accepted a position to work under David Miller & Scott Jones of Showstring, a nationally recognized successful AQHA program. Texas was a long way from home, so she returned to […]

CattleWoman/Communications Manager/Registered Tribal Artist, Oklahoma CattleWomen/American National CattleWomen Elected as the youngest President ever of the Oklahoma CattleWomen, Cheyenne Sparks has a strong passion for agricultural advocacy & beef promotion. Cheyenne has been a member of her state & national CattleWomen organizations for over 12 years & currently serves as the American National CattleWomen Public Relations […]

College Instructor, Sales Representative, Horse Show Sectary/Manager, West Texas A&M University , Kimes Ranch Apparel, AQHA, SRCHA, STHX, RHAA, and 4-H/FFA Dr. Christy Petry wears many different hats, and sometimes multiple hats in the same day. She wears a coaching hat during weekly practices with her Texas Elite youth horse judging teams, her Doctorate hat to […]

Communications & Marketing Specialist, American Paint Horse Association, CHROME, Paint Horse Journal Desiree grew up with a deep love of horses but dove further into the field at Texas A&M University where she took any class involving horses and was a key part of several equine nutrition and reproduction projects. She served as treasurer of the […]

Director of Performance Development, American Paint Horse Association Elizabeth grew up in Sugar Land, Texas, a suburb of Houston. Her love of horses and the equestrian lifestyle began with riding lessons at age 7. In high school she joined FFA, where she served in the chapter’s leadership and competed on the Horse Judging Team. There, Elizabeth […]

Business Owner, Rancher, Out West Marketing Group LLC, Beef Box, CR Angus Ranch LLC Gabrielle Crumley is a first-generation rancher living in Northwest Wyoming. “The phrase that I’ve always felt best fits my life is ‘American by Birth, Cowgirl by the Grace of God.’”  As a five-year-old she was “bit by the horse bug” and within […]

With support from naïve parents, I began riding lessons that fueled my passion for the horse and Western industries, leading me down a path of 4-H and FFA participation and leadership roles. Fortunate to be able to carry this enthusiasm into college at Texas A&M and Middle Tennessee State University, I found myself riding on […]

Western Events Representative, Montana Silversmiths Ivy moved to Illinois for college, where she won her most prestigious rodeo queen title of Miss Rodeo Illinois. She spent the year of 2018 traveling the country as an ambassador of the sport of rodeo and Western way of life. After competing in the Miss Rodeo America Pageant, she knew […]

Chief Executive Officer and Occupational Therapist, The Making Strides Foundation I grew up the oldest of three on an eighty-acre farm and equine facility in Southwest, PA. I learned at an early age that being involved in the Western industry isn’t always glamorous; sometimes it’s wearing Carhart coveralls while breaking ice buckets in the dead of […]

Director of Marketing, Bluebonnet Feeds / Stride Animal Health (AC Bluebonnet) Kaitlyn’s mission is to help women become happy, independent, and confident horse people. She grew up competing on western performance horses, but her real horsemanship journey began with her own “problem horse”. What started as a mission to expand training knowledge, ended as an ongoing […]

Director of Marketing and Communications, Montana Stockgrowers Association Keni Reese is the Director of Marketing & Communications at the Montana Stockgrowers Association. Since joining the association in July 2019, Keni has been responsible for all formal association communications including public relations, member communications, and association publications. She also coordinates the association’s MidYear Meeting and Annual Convention […]

Motivational Speaker & Life Coach, Coach Kiah LLC Kiah Twisselman Burchett is a California cattle rancher turned life coach, speaker, and podcaster, on a mission to empower others to love themselves deeper, care for themselves better, and find JOY in this messy, beautiful journey of life. After battling with weight and body image from a young […]

Marketing Strategist, The American Quarter Horse Association Jesus Follower, Rancher’s Wife, Cook Boss, Kree’s Mom, Eastern New Mexican and AQHA Employee all make up who I am. I have a passion for advocating for the western way of life and cooking for cowboys. I currently work full time from my husband’s family cattle ranch as a […]

Veterinarian, Gray County Veterinary Clinic Dr. Kyre Larrabee was raised on a cow-calf operation in Southwest Kansas. Coming from a ranching background made it easy for her to make caring for animals her lifelong passion. Dr. Larrabee spent much of her life riding and competing in rodeos. Later, she graduated from Oklahoma State University (OSU) where […]

Entrepreneur/ Business Owner, The Saddle Shoppe I am a born and bred, western loving girl. From the time I could walk, I could ride a horse. I grew up on a ranch with cattle, horses, pigs, goats, dogs, and farm cats; I was also involved in High School Rodeo, Little Britches Rodeo, 4-H and FFA. Growing […]

Model and Silversmith, ISMS I’ve had the blessing of being raised on the floorboards of museums, galleries, and art shows with my roots in mountainsides, deserts, branding pens, and arenas. My father, Greg Kelsey is a renowned Western bronze sculptor, and beautiful mother, Terah, runs his business. I grew up in the saddle and in the […]

Bull Development Manager, Agri Beef Leah was raised on her family’s farm in Lancaster, Kansas. Her passion has always been cattle, long-term wanting to establish a legacy for the Scholz name. Leah has shown livestock at the county, state, and national levels; even in Argentina for the El Volcan Ranch. Leah was a member of […]

TV Programming and Production Manager, Marketing Manager, Breeding Manager and Owner, Professional Rodeo Cowboys Association, Weber Performance Horses LLC, Metal Figure I didn’t grow up sorting pairs, branding, or roping. My family didn’t have horses or cattle. When I turned six, I asked if I could take riding lessons. I competed on the Oklahoma State Women’s […]

Senior Manager, Social Media at the PBR and Director of Social Media at Miss Rodeo America, Professional Bull Riders and Miss Rodeo America Morgan Wallace is the Senior Manager of Social Media for the Professional Bull Riders (PBR). Her passion is to aggressively promote stakeholders in the Western Lifestyle Industry to achieve new levels of growth […]

Clinical Rehabilitative Specialist, McCann Athletic Therapy, Champion Living Fitness, Justin Sports Medicine, Western Sports Foundation, Texas Rangers Baseball I wear many hats and I’m rarely in one place for long, but I wouldn’t have it any other way. I own my own business, McCann Athletic Therapy, and mainly treat PRCA/PBR athletes. I work as a coach […]

National Communications Strategist, Pyranha Animal Health Olana serves as the National Communications Director for Pyranha Animal Health and is the producer, director, writer, end editor of the Pyranha Life Documentary, which celebrates the company’s 50th anniversary through the eyes of equestrians nationwide. Whether its during her 9-5 or on the weekends, Olana is constantly filming western […]

HatCo Marketing Coordinator, HatCo – Stetson, Resistol and Charlie1Horse Sadie Noblitt was born into a family of rodeo cowboys, farmers, and ranchers in California. She started riding horses at the age of two and began competing in the Three-Day Eventing (Dressage, Show Jumping, and Cross Country) at the age of six. At age fifteen she changed […]

Women’s Rodeo World Championship Director of Operations and Rodeo Administration, World Champions Rodeo Alliance and Women’s Rodeo World Championship Sami Jo Smith is an innovator in the western sports industry. From Cheyenne, WY, Sami Jo has been integral in the administration and operations of RFD-TV’s The American, All In Barrel Race, World Champions Rodeo Alliance, and […]

Director of Marketing, National Reining Horse Association I grew up on the Central Coast of California, nestled between beaches, mountains, and ranches. You could find me on the beach or at a high school rodeo every weekend, which gave me a deep appreciation for our unique agricultural community. While I was looking at my future, I […]

Small Business Entrepreneur, The Good Babes Co. As a Texas A&M Aggie with a passion for the western way of life & fashion, Shelby Lovelace is a businesswoman who loves to grow & share her passions. Shelby is the founder of The Good Babes Co., a clothing boutique that offers mainstream style and western fashion trends […]

CEO of The Whole Herd, LLC, The Whole Herd, LLC My name is Tanner Mabry, I am 29 and my husband and I own The Whole Herd, a western apparel, and accessories company out of Texas. After getting pregnant with our oldest daughter and having no luck finding western baby clothing on the market that fit […]