Introducing The COWGIRL 30 Under 30 Class Of 2022
Finding talent among the vast arenas we call the Western industry is quite frankly an easy task. It’s who we are. Hard working, dedicated, and ambitious don’t even begin to describe the motivated young women who are ubiquitous in every facet from sport to corporate, entertainment to media, and from agriculture to adventure. This talent is everywhere. The hard part is whittling the list down to just 30.
This overwhelming task is worth it, however, because these annual classes make up the leaders who come to the top for among other things, their dedication to lead the way by opening doors and sharing enthusiasm and encouragement in everything they do.
Now celebrating our third anniversary of seeking out and promoting this esteemed group of powerful young women, COWGIRL is extremely proud to introduce the 2022 class of COWGIRL 30 Under 30.
In celebration, this class will gather in Fort Worth on March 4, 2022, to be honored at the first ever Wrangler COWGIRL 30 Under 30 Empowered Gala at Hotel Drover in the historic Stockyards. Among invited guests will be the 30 Under 30 classes from 2021 and 2020 as well as family, friends, and industry leaders who support the annual program.
Congratulations Class of 2022! It is an honor to introduce you to many of your peers and those in the industry who will look to you as leaders in this wonderful community we all know and love.
Program Coordinator, Podcast Host, Rancher, Agriculture Advocate, and Entrepreneur, Age 25
Allyson Spears was born and raised on her family’s generational farming and ranching operation. After graduating with her bachelor’s in Agribusiness from Texas A&M University, she landed a position in the Poultry Science Department as a Program Coordinator. Outside of her full-time job, she also owns an antique and home decor business with her mom, “Junk ‘N Disorderly”, and an Agriculture Advocacy brand, “Ag Chicks”, where she shares Ag’s story.
Editor of the Cutting Horse Chatter, Director of Marketing and Public Relations of RIDE TV, GAC Media, Age 28
After graduating from Texas A&M University, Amanda Devan went to work for RIDE TV (now GAC Media), where she was quickly promoted to Director of Marketing and Public Relations. Most recently, she has taken on the Editor role for the Cutting Horse Chatter and prides herself on being a catalyst for change and community within the equine industry.
Business Owner, Rancher, Podcast Producer, Event Planner, Age 28
In 2018, as a first-generation rancher, Angela Scott bought her first truckload of calves, which has since expanded to cow-calf, backgrounding feeders, finishing cattle, and direct-to-consumer beef. She also started a wedding planning business, as well as The Rural Housewives, a web-based community and podcast for rural women meant to encourage every woman to pursue her life’s purpose.
Professional Title: PRCA Photographer/Marketing Manager, PRCA/McFarland Productions
PRCA Photographer/Business Owner, Age 28
Ashley Kendall is a cowgirl, a mom, and a true advocate for the Western Industry through her work as a Professional PRCA Photographer. She is also an up-and-coming business owner with High Desert Performance, where she provides therapeutic modalities helping horses and bucking bulls to feel and perform their best.
Horsewoman, Mulatto Meadows, Age 26
Brianna Noble is the founder and owner of Mulatto Meadows and the founder of the nonprofit Humble. These businesses are dedicated to expanding the accessibility of riding and horsemanship to communities historically excluded from the equestrian world. She is especially passionate about introducing horsemanship and riding to youth of color and economically disenfranchised populations.
Marketing Coordinator, Photographer, Age 22
In her position as Marketing Coordinator at Twisted X, Brianna Tucker wants to transform how the brand is seen and make the photography, social, and marketing reflect who they are. She also owns a Western photography business and loves using her photography to empower women and make them feel beautiful.
Professional Title: Senior Product Manager – Western Denim, Ariat International
Senior Product Manager – Western Denim, Ariat International, Age 30
After graduating from Cal Poly San Luis Obispo with a Biology degree and deciding that she no longer wanted a career in the medical field, Brooke Teixeira landed her dream job working for Ariat. With her experience as a professional breakaway roper and product manager, she is able to deliver products that look great, but perform even better.
Media and Communications Manager for the National Reined Cow Horse Assn. (NRCHA), Age 27
Growing up in Northern California, Callie McCarthy-Boevers developed a passion for the agriculture and Western industries at a young age. Since graduating from Oklahoma State University, she has had the opportunity to combine her passion for the industry with her knowledge and experience in marketing and public relations in her role at the NRCHA.
Business Development Manager, National Cutting Horse Association, Age 26
Carley Montemuro is not the typical Long Islander. Over the course of her life, she went from competing in AQHA and NRHA shows to riding for the TCU Equestrian Reining Team. Through her position at NCHA, she has been given the opportunity to promote the sport of cutting within the Western industry and beyond.
Owner, Caroline Arendt Creative, Age 26
Caroline Arendt has always been an advocate for the Western lifestyle, but it wasn’t until she was obtaining her Agricultural Communications degree at Oklahoma State University that she truly fell in love with telling agriculture’s story. After graduation, she decided to jump and launch her own social media marketing business catering to agriculture-related clients.
Doctor of Veterinary Medicine, Age 30
Casey Watt-Morgan’s job as an ambulatory veterinarian spans many male-dominated market industries, and many miles between rural communities. As she leaves Idaho Falls to start her own veterinary business back home, she realizes that she’s “got a weakness for old swayback horses.” Empowerment overwhelms her when she thinks about this next chapter in her life, because she will get to live it all.
Model, Western Fashion Content Creator, Project Manager for Netspend, Age 30
Dani Reinhart’s passion for the Western industry began at a young age, where she fell in love with the amazing community rodeo had to offer. When she is not wrangling engineers, graphic designers, software developers, and managing project timelines, you can find this Canadian turned Texan modeling, creating Western fashion content, roping, riding, and doing everything in between.
Marketing Coordinator, Kimes Ranch Jeans, Age 29
Around the age of 11, Emily Bomgardner began showing an interest in horses, got her first horse, and never looked back. This passion led her to the University of Findlay where she double majored in Animal Science and Equine Business Management and minored in Equestrian Studies. Today, she is working full time with Kimes Ranch Jeans as their Marketing Coordinator.
Social Media Manager, Justin Brands, Age 24
Emily Miller had no Western influence until she joined her high school’s FFA program, but from that point on, she took any opportunity to be involved. As the Social Media Manager at Justin Brands, she gets to promote a wide variety of amazing people and products, as well as the history of four amazing brands that embody the standards set by the cowboys and cowgirls that came before us.
Special Events & Sponsorship Manager, Women’s Professional Rodeo Association, Age 29
After graduating from Colorado State University, Hannah Miller began working for the Women’s Professional Rodeo Association (WPRA). In the last 7 years, she has blossomed into her career as the Special Events & Sponsorship Manager, where she oversees the production of many events and has been able to build lasting relationships with key partners within the Western industry.
Dude Ranch Expert & Western Photographer, Age 30
As a fourth-generation rancher, Jamie Denue was born with a love for the Western way of life. After earning a degree from Oregon State University College of Forestry, she realized that her love for the Western lifestyle and her career in hospitality could come together in Dude Ranches. Her passion is driven by welcoming guests onto Dude Ranches as family, immersing them into the Western way of life, and capturing stunning images for guests to cherish for a lifetime.
Professional Title: Content Developer, Justin Brands
Content Developer, Justin Brands, Age 28
Growing up, Jessica Ogden competed in high school rodeo and taught riding lessons, where she discovered her passion for sharing horsemanship with young riders. With a relentless passion for stories and celebrating the Western lifestyle, she finds and shares stories of those with their boots on the ground upholding the character of the industry.
Cattle Manager, Winner Circle Feedyard, Age 28
Katie Eason grew up in the mountains of Northeastern California on her family’s 4th generation cattle ranch. While studying at California State University-Chico, she was instantly fascinated with feed yards, and while involved in a management trainee program she set a new goal for herself to someday manage a yard. After 5 years, she has accomplished that goal and currently manages an 18,000 head feed yard in Southwest Kansas.
Marketing Director, Cactus Ropes, Cactus Gear, Cactus Saddlery, Age 26
Growing up in a third-generation cattle ranching and rodeo family, a deep appreciation for the industry was cultivated within Katie Whitney at a very young age. After graduating from Cal Poly San Luis Obispo, she found her career with the Pro Equine Group as Marketing Director for Cactus Ropes, Cactus Gear, and Cactus Saddlery.
Freelance Western Photographer/Videographer, Age 28
Grounded by humble teachings, Kayla Jackson saw beauty in hard work, triumph in the first moment of life when an animal takes its first breath, and an eternity of love found in the gentleness from their eyes. She captures the beauty of Navajo ranches by emphasizing the connection between animal and human and their interaction with the land.
Owner, Asst. Director, Marketing/Event Coordinator, Public Relations Director, Age 28
Kelsey Gascon is a professional trick rider, Roman rider, horse trainer, and business woman in the Western industry. When not on the road performing or teaching, she manages Gascon Horsemanship’s Training Facility & Academy and travels with her husband to give horsemanship clinics around the world.
Communication Liaison, American Quarter Horse Association, Age 25
At a young age, Kyla Jones was involved in rodeo queen pageants to be a more proficient public speaker. From there, an adoration for the Western lifestyle surpassed just a hobby and grew into a home she would continue to build a life in. Today, she is with AQHA as the Communications Liaison and believes a day spent with horses or horse people is a day well spent.
Professional Title: Ranch Manager, Prechter Livestock
Ranch Manager, Prechter Livestock, Age 21
Maddie Prechter grew up ranching with her family and quickly fell for the cowboy lifestyle. Her dedication to breeding and raising her own cattle led her to manage her family’s commercial cow-calf operation and grow her own herd of registered cattle. Maddie remembers the excitement that she felt growing up and enjoys getting kids excited about the livestock industry as well.
Maegen (Nahrgang) Taylor
Corporate Partner Manager, American Quarter Horse Association, Age 29
Maegen Taylor is a wife, daughter, sister, friend, and advocate for the Western industry. She is a proud employee of the American Quarter Horse Association as their Corporate Partner Manager, and takes great pride in having the opportunity to be able to work with her team to preserve the American Quarter Horse breed and maintain the authenticity of the Western lifestyle for their members.
Director of Youth & Amateur Activities, American Paint Horse Association, Age 27
Through her showing involvement, Megan McMullen was recruited to compete on the Texas Christian University Equestrian Team, and graduated with her Bachelor’s degree in Marketing. Over the past two years with APHA, she has been able to combine her passion for the equine industry and her event planning skills to heighten the member experience for both Youth and Amateur members.
Professional Musician, Age 26
Olivia Harms grew up on her family ranch in Canby, OR, and made her first appearance on stage when she was two days old. She is now following in her mother’s creative boot steps while blazing her own trail, crafting a sound equal parts Bakersfield, Texas, and Nashville country.
Social Media, Marketing, & Sales Manager, Chad Berger Bucking Bulls Inc, Age 30
Sadie Berger grew up going to cattle sales, rodeos, and team ropings all over North Dakota with her dad who is a third-generation rancher, second-generation cattle buyer, and rodeo/bull riding stock contractor. After graduating from Dickinson State University, she took charge of the marketing, social media, sales, and sponsorship for Chad Berger Bucking Bulls & Dakota Rodeo Company.
Sarah Van Vuren
Certified Personal Trainer & Owner, Barrel Racer Fit, Age 28
While at a jackpot, Sarah Van Vuren had the realization that competitors hold their horses to such a high athletic standard, but most barrel racers don’t do the same for themselves. Sport-speciﬁc training hadn’t become a thing for barrel racing, so she became a Certiﬁed Personal Trainer and Sports Nutrition Specialist for the sole purpose of helping barrel racers become better athletes for their sport.
Marketing Coordinator, The Cowboy Channel, Age 24
Taylor Spears’ years of rodeo queen success prepared her for her current role as the Marketing Coordinator and Rodeo Relations Liaison for The Cowboy Channel, where she gets to serve as the voice of The Cowboy Channel amongst respective rodeo committees. She also hosts a TV show on RFD-TV called National Little Britches Rodeo, where she gives the future of rodeo a chance to shine through by telling their stories.
Entrepreneur, Business Owner, Blush Out West, Age 24
It’s not uncommon to see Wren LeVan, an author, boutique owner, and innovative marketer, dressed to the nines representing her boutique Blush Out West, Colorado’s 2019 Boutique of the Year. She believes her business is able to stand out in a saturated market because of the unique touches of their exclusive designs and hand-selected goods.